1. Overview
MeMachine ("we," "us," the "Service") is a guided-ads platform for local service businesses: we help you record real video of yourself, write ad scripts, automatically edit the footage, and publish the result to a Meta advertising account that you own. This policy explains what data we collect to do that, how we use it, and how you can get it deleted.
This policy applies to the MeMachine web app, mobile-web experience, and this marketing site — including the live voice conversation offered on our home page, which you can use without an account. It does not cover third-party sites we link to, including Meta's own platforms; their privacy practices are governed by their own policies.
2. The producer conversation on this website
Our home page offers a short spoken conversation with an AI "producer" that you can start without signing up, creating an account, or filling in a form. Because it is a real conversation rather than a form, it is worth being explicit about what happens to it.
What is captured
- Your microphone audio, for the duration of the preview only. It is streamed to ElevenLabs, our voice-agent provider, which converts your speech to text, runs the conversation, and generates the producer's spoken replies.
- A written transcript of the conversation — both sides — which we retrieve from ElevenLabs after the call ends and store on our own systems.
- Any contact details you mention out loud. The producer may ask your first name and, near the end, the best email address to send follow-up notes to; if you volunteer a phone number or business name, that is captured too. We extract those details from the transcript automatically and store them as a sales lead. Nothing is required — if you decline, the conversation continues normally.
- A summary of your business generated from the transcript (what you do, where, what you said makes you different), so that if you start a trial we do not make you repeat yourself.
- Technical data about the session: your IP address, browser user-agent, the page that referred you, and timestamps. Your IP address is also used to enforce the per-visitor limit on how many preview conversations can be started, which exists to prevent abuse of a paid third-party service.
What we do with it
- Run the conversation itself.
- Follow up with you about MeMachine, if you gave us a way to do so.
- Pre-fill and shorten your onboarding if you go on to start a trial.
- Improve our own product and prompts in aggregate.
We do not sell it, do not share it with advertisers or data brokers, and do not use it to train any third party's general-purpose models.
Getting rid of it
You do not need an account to have a preview conversation deleted. Email us with the approximate date and time of your conversation, or the name or email you gave the producer, and we will delete the transcript, the extracted contact details, and the session record. See the data deletion page for the exact steps. Preview conversations that never became an account are deleted automatically within 12 months in any case.
If you would rather not have a recorded conversation at all, simply do not press the button — every other part of this site works without it, and you can email us for a walkthrough instead.
3. Data we collect
Account data
- Name, email address, and password (hashed — we never store it in plain text)
- Business details you provide: business name, industry/niche, service area, and similar profile information
- Billing information, handled by our payment processor, Stripe (see Section 7) — we do not store full card numbers ourselves
Voice & intake data
- Audio recordings and/or typed answers from the in-app intake conversation, used to build your business and voice profile
- Transcripts generated from that audio
- Transcripts and extracted details from the website producer conversation described in Section 2
Footage you upload
- Video clips you film through the app (a-roll and b-roll takes), including any audio captured with them
- Metadata about each clip: duration, which script it belongs to, timestamps, and your keep/reject decisions
Usage data
- Standard technical data such as IP address, device/browser type, and app interaction logs, collected to operate and secure the Service
When you connect your Meta account to publish ads, Meta's login flow (OAuth) shares certain data with us on your behalf — referred to here as Platform Data. This can include:
- Your Meta user ID and basic profile information
- The Pages, ad accounts, and Instagram handles you choose to connect
- Access tokens that let us act on your behalf within the scopes you approve — for example, uploading a video creative or publishing an ad
- Ad account identifiers and campaign/ad IDs for content we help you publish
We request only the Meta permissions required to publish and manage the ads you create through MeMachine. We do not use Platform Data for any purpose other than operating the Service on your behalf, and we do not sell Platform Data or use it for advertising, credit decisions, or surveillance purposes. Platform Data is deleted or its access revoked under the same rules described in Section 8 and Section 9, and immediately upon disconnecting your Meta account, whichever is sooner.
5. How we use your data
- To run the producer conversation on our website and follow up with people who ask us to
- To build your business and voice profile from your intake answers
- To generate ad scripts tailored to your business and niche
- To power the guided filming experience (teleprompter, shot lists)
- To automatically edit your footage into a finished ad (trimming, cutaways, captions)
- To publish ads to the Meta ad account, Page, and Instagram handle you've connected, at your direction
- To operate, maintain, and secure the Service, including billing via Stripe and rate-limiting abuse of the free voice preview
- To communicate with you about your account, your ads, and material changes to the Service
We do not use your footage, transcripts, or business data to market to other businesses, and we do not sell any of it.
6. AI processing of audio, footage, and transcripts
MeMachine uses AI models to do the work you've asked it to do:
- Real-time speech recognition, conversation, and speech synthesis for the producer conversations — both the preview on this website and the full intake inside the app — provided by ElevenLabs
- Speech-to-text transcription of your filmed takes, including word-level timing used to trim dead air
- Large-language-model analysis of your transcripts and niche context to extract contact details, summarize your business, and write scripts in your voice
- Automated video processing (cut detection, cutaway placement, caption generation) applied to your uploaded clips
Some of this processing runs on infrastructure we control directly; some uses third-party AI providers under contract, who process the data solely to return a result to us and are not permitted to use your content to train their own general-purpose models. We do not knowingly send your audio, footage, or transcripts to any AI provider that trains public models on submitted content.
7. Who we share data with
We do not sell your personal data. We share data only as needed to run the Service:
- ElevenLabs — receives your microphone audio during a producer conversation in order to run it, and holds the conversation transcript on our behalf
- Meta — to publish the ads and creatives you direct us to publish, using the connection described in Section 4
- Stripe — to process subscription billing; Stripe receives payment details directly and we receive only billing status and limited metadata
- AI/infrastructure processors — as described in Section 6, strictly to perform transcription, extraction, script generation, and video editing on our behalf
- Legal requirements — if required to comply with a valid legal process, protect our rights, or prevent harm
8. Data retention
We keep account data, footage, and transcripts for as long as your account is active, so you can regenerate scripts, re-edit ads, and access your library. If you delete your account or request deletion (Section 9), we delete or irreversibly anonymize this data within 30 days, except where a short additional retention period is required for backups, fraud prevention, or legal compliance — in which case it is purged on the next backup rotation and not used for any other purpose.
Website producer conversations that never became an account are kept for up to 12 months and then deleted, or sooner if you ask.
9. Your rights & deletion
You can request a copy of your data, correct inaccurate information, or delete your account and associated data at any time — and you can request deletion of a website producer conversation even if you never created an account. See our dedicated data deletion instructions for the exact steps, including the in-app account deletion option and the email fallback. Depending on where you live, you may have additional rights under laws like the CCPA or GDPR (for example, the right to data portability or to object to certain processing) — contact us and we'll honor applicable requests.
10. Security
We use industry-standard measures to protect your data, including encryption in transit (HTTPS/TLS), access controls limiting who can view footage and account data, and hashed password storage. No system is perfectly secure, but we treat your footage and business data with the same care we'd want for our own.
11. Children's privacy
MeMachine is a business tool intended for business owners aged 18 and older. We do not knowingly collect data from anyone under 18.
12. Changes to this policy
If we make material changes to this policy, we'll update the date at the top of this page and, where appropriate, notify you directly (for example, by email).