The agency is not the villain here.
Let’s get this out of the way: MeMachine is not a replacement for a marketing agency. At a certain stage of growth it genuinely makes sense to pay professionals to film your ads and have human hands manage everything — the strategy, the shoots, the budget, all of it. When your business is there, do that. The founder runs that exact kind of agency and will tell you the same thing.
Before MeMachine, you had three options.
One: hire an agency to produce and manage your ads. That usually comes with a steep initiation fee and high monthly costs — for most businesses just starting out, it is simply unattainable.
Two: learn to do it yourself. Nobody running a business has time for that. You are busy running the thing the ads are supposed to be for.
Three — the newest one: services that run AI-generated ads for you. AI-generated content cheapens your brand. It does not build trust, people can tell, and there is no differentiation in it — it all blends together. It makes a local business in a real service area feel like a national company trying to assert itself in your town. For a service business, it can do a lot more damage than good.
none of these fit the people who need ads most
What the agency taught him: differentiate.
The number one way Jason wins for his agency clients is by differentiating them — years of sitting with owners and working out what they could say that nobody across town could. And here is the strange gift of AI-generated content: it is making everyone’s ads look the same. Which makes it easier than it has ever been to stand out — by simply being yourself.
That is what MeMachine was designed to do: help owners present who they actually are — the way they work with customers, and why they started this in the first place — to their own city, so revenue starts coming in. The practice is the agency’s. The price is not.